Corporate storytelling – Knowledge stories
As I mentioned in the post about Storytelling as a Multipurpose tool, one of the segments more recently uncovered, or invented, or just re-titled, (as you want) is Corporate Storytelling. Corporate storytelling has a lot of potential and, treated right, can bring huge impact on your organization. One of the spokespersons for this particular branch…
Storytelling Types: Understanding Their Purpose
In this post, I’ll pick up the thread on different purposes and contexts where storytelling may be useful to you. I left you with some short descriptions of Traditional Storytelling, Corporate Storytelling or Organizational Storytelling and Storytelling in Marketing. The list can of course be extended invariably, but I try to keep it short and…
Storytelling – Multi-Purpose Tool
As you probably already concluded, storytelling can be used for different purposes and in different contexts. I’ve briefly touched upon the different uses and contexts in which storytelling can be utilized. In this post, I aim to gather and structure these ideas, with the intention of delving deeper into a few of them in future…
Storytelling Distinctions – The two Special Ingredients
I have talked about what storytelling is in earlier posts, making out rough frames around the area. I have also pointed at some adjacent areas, which can be helpful in distinguishing storytelling as a special branch. I give you my view of the “building blocks” in the series of posts named “Storytelling – building blocks”. …
Storytelling Building blocks – The Message
The message of a story can be described as the moral of the story, the overarching statement of moral or ideological nature. This should be demonstrated by the other parts of the narrative, and typically should not have to be spoken out loud. With some exceptions; fables for one. They contain very clear messages, and…
Storytelling building blocks – The Characters
Every story is populated by actors. There must be people – or figures – propelling the plot forward. There needs to be some form of active subject; a protagonist; a “hero.” There also needs to be some opposing force to this; in folk tales, this opposing force is personified as evil; the “villain” or the…
Storytelling building blocks – the Conflict
In everyday life, we listen to the word “conflict” and think of something negative for the most part. Well, toss that notion aside. In stories, the conflict is bread and butter. Without the conflict, there would be no story. Conflict is what propels the narrative forward and makes the story engaging. It arises from the…
Storytelling building blocks – The Plot
So, let’s take a little closer look at those magic ingredients that, put together and mixed with the right hand, shapes into a Story. First, you need a Plot. The plot is what unfolds in the story. Something is supposed to happen; whether it’s new houses to be built or a ring to be thrown…
What is a Story?
To truly understand what storytelling is, and grasp the potential it holds, one must first comprehend what a story is. To analyze what needs to be developed in a story, why a particular story worked—or didn’t work—in a specific context, you must understand how stories are interconnected, how they are structured. To delve deeper into…
Storytelling – Some proven effects and examples
You will probably have a lot of personal references to where a story has made a difference in your life. I certainly have loads of them, and I mean to share some of these. But first, I would like to point out some more public examples of when stories made a clear difference. First of…
