Communicating with Purpose
● Latest Articles
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A strong strategy requires clear alignment. Learn the critical difference between communication goals vs business goals, how to define your communication mission, and the best methods for measuring long-term brand perception against short-term KPIs.
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As I mentioned in the post about Storytelling as a Multipurpose tool, one of the segments more recently uncovered, or invented, or just re-titled, (as you want) is Corporate Storytelling. Corporate storytelling has a lot of potential and, treated right, can bring huge impact on your organization. One of the spokespersons for this particular branch
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In this post, I’ll pick up the thread on different purposes and contexts where storytelling may be useful to you. I left you with some short descriptions of Traditional Storytelling, Corporate Storytelling or Organizational Storytelling and Storytelling in Marketing. The list can of course be extended invariably, but I try to keep it short and
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As you probably already concluded, storytelling can be used for different purposes and in different contexts. I’ve briefly touched upon the different uses and contexts in which storytelling can be utilized. In this post, I aim to gather and structure these ideas, with the intention of delving deeper into a few of them in future
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The room where you speak is your arena. The more you make use of it, the greater your chances of reaching your audience. I often see lecturers hiding behind a podium or a lectern – the more uncertain they feel about the group, the more they tend to hide. Taking command of the space was
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Communication plays a critical and central role during a crisis. However, a crisis is not solely a communication issue. There are several other aspects of crisis management that need to be addressed appropriately and by the right functions to ensure communication efforts are effective. Preparation is Key First and foremost, your organization needs to have
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There are a thousand ways you can get to know your target groups. Many of them digital – fast and efficient. You have a couple of old-school methods at hand as well. They still work, though not as fast as many of the digital tools you may employ. The starting point is of course to
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One of the greatest challenges in public speaking is the matter of nervousness. I’ve not yet met the group in a workshop on this subject, where a majority of the participants are NOT nervous. In fact, I try to make a point of it. It was many years ago when I learned to reverse the
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Another point of interest that appears in your communication plan is the one about target groups. This subject could (and does!) cover every chapter in entire books on its own accord. I will not be that detailed or embroider the subject in that scale. Neither am I presumptuous enough to claim a niche expertise in
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As I said in my previous post about this part of public speaking, I firmly believe that anybody can be a public speaker, and that everybody has the potential for being good speakers. This, however, demands work. Some people need less, some need more of this hard work. I will get back to some hero-stories
● About Me
I’m Ciccie Jisborg, the creator and author behind this blog. I’m a communication specialist and strategist with more than 20 years of experience within the communication field.
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