Communicating with Purpose

Latest Articles
  • Storytelling Distinctions – The two Special Ingredients

    I have talked about what storytelling is in earlier posts, making out rough frames around the area. I have also pointed at some adjacent areas, which can be helpful in distinguishing storytelling as a special branch. I give you my view of the “building blocks” in the series of posts named “Storytelling – building blocks”. 

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  • 10 ways to improve your public speaking – 7. Actio

    As I said in my previous post about this part of public speaking, I firmly believe that anybody can be a public speaker, and that everybody have the potential for being good speakers. Understanding body language is a crucial aspect of this skill. This, however, demands work. Some people need less, some need more of

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  • 10 ways to improve your public speaking – 6. Memoria

    This post is about a part that once held a great influence, but that has diminished into almost obliviation in later years. The fourth part, or “canon” of the basic elements in public speaking, is called Memoria and its roman name tells us rather adequately what it is about. Memorizing the speech. Is it valid

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  • 10 ways to improve your public speaking – 5. Elocutio

    Following the path of the basic rhetoric canons, you have found your most compelling arguments, and you have arranged them in the most effective order. Now, you need to dress your message; give it the proper clothes. This means you look over the aspect called “Elocutio” in the classic roman school; the expressions you use, 

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  • 10 ways to improve your public speaking – 4. Dispositio

    For an effective delivery of your carefully crafted arguments, you need to present them in a convincing order, and hence makes your message eligible. There are a million ways of creating that order, and once familiar with the art, of course there are situations where breaking of the rules is the trick. Let me just

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  • 10 ways to improve your public speaking – 3. Inventio

    So here we are, at the first steps of creating that speech. We have a basic understanding of the three foundational terms ethos, logos and patos, and we do intend to make them work for us. But now, need to start creating.  A good point for that step is to use the first of the

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  • 10 ways to improve your public speaking – 2. Rhetorics

    Another set of useful, theoretical elements are the five parts of Rhetorics, or “the Five Canons” of rhetoric outlined by Quintilian, a Roman rhetorician who lived around the 1st century AD. These five parts, or “canons” is something I always make room to dig into a bit in my workshops, even though I try to

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  • 10 ways to improve your public speaking – 1. Basic theories

    In order to grow as a professional within any field, knowledge is key. Public speaking is no exception. I’ve read many articles on the subject, some great, some more rambling. And some that seems to have been written with the underlying assumption that the writer him- or herself was the inventor of the knowledge in

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  • Public speaking – The Good Speech

    What is a “good speech”? You know, when you say after listening to a speaker; “Now THAT was a good speech!”  When I ask this question to the groups I’ve led in workshops on the subject, they give a lot of answers. Audible voice, eye contact, strong arguments, mimics, facts, engaging body language, vivid descriptions,

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  • Public speaking – My values & principles

    My fundamental thesis when it comes to public speaking is to start from yourself. There are no answer keys or templates for how it should be done. I know there is money in giving ready and swift answers to how it should be done. I don’t believe in that method. I do believe there are

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About Me
Ciccie Jisborg