Leading Communication Change: 3 Tools for Alignment
Navigating the Communication Change Journey If you are leading a major transformation of your organization’s communication efforts, you are in for a ride. It is one of the most rewarding challenges a leader can face—but also one of the most complex. Whether the initiative comes from the C-suite or your own department, the success of…
Corporate Communication Strategy: Defining Your Mission and Setting Goals That Matter
A strong strategy requires clear alignment. Learn the critical difference between communication goals vs business goals, how to define your communication mission, and the best methods for measuring long-term brand perception against short-term KPIs.
Effective Ways to Identify and Reach Your Target Groups
There are a thousand ways you can get to know your target groups. Many of them digital – fast and efficient. You have a couple of old-school methods at hand as well. They still work, though not as fast as many of the digital tools you may employ. The starting point is of course to…
Understanding Target Groups in Communication Plans
Another point of interest that appears in your communication plan is the one about target groups. This subject could (and does!) cover every chapter in entire books on its own accord. I will not be that detailed or embroider the subject in that scale. Neither am I presumptuous enough to claim a niche expertise in…
Strategic vs Tactical Communication: Key Differences Explained
One the points of interest that I cover briefly in my posting about communication plan is the communication strategy as a part of a communication plan. Communication plan and communication strategy are being used as steering documents in somewhat overlapping measures. To me, a communication plan is used when you have a defined project or…
Plan – but don’t overplan
In my last post, I talked about the communication plan. The natural starting point for most communication professionals, experienced as well as inexperienced. I would like to add, don’t overplan. No matter how great a plan you make – it is what you actually get out there that matters. The plan is just a tool…
Your communication plan
You are about to start off an exciting new project and you’re bursting with energy! You want to write the first social media posting right now, you want to call the journalists and you want the world to see how amazing this new business / product / service is going to be. But you have…
Plan your communication
A few words before I dive into the Communication plan-posts… It is certainly the fastest and easiest way to give good “how-to”-advice about “how to get the communication up and going”. But I want to share some initial thoughts on the process first. A good communication plan is where it all begins. Of this, I…
