Communicating with Purpose
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In my years within this field, I have often run into the debate of whether or not effects within PR, or for that matter, communications on the whole, actually can be measured. Without traveling too deep into that debate, the “cons” refer to that communication or PR never stands alone, it cannot do that and
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If you have the luxury of the option – choose to publish when there is a window in the public conversation / dialogue. With this, I mean that you might detect a momentum that you can use to ride on; be it a critical debate about industrial carbon footprint when you offer alternative materials, or
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I choose to write this post about “placing” your publicity, rather than “channel” or “media”. Of course, a lot can be said of different channels and medias, but there are simply so many of them that this entire blog could not assume to cover them, even if it was a blog about channels and media
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One step remains before you can make a transparent and well informed decision about going public; risk assessment and analysis. Of course, you have at this point already made legal and ethical considerations. But you also have to take consequences and risks in a broader perspective into account. Outside of the area or field for
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The representative for the operations that will make the statements is important from multiple perspectives. Partly, and obviously, because he or she needs to be able to clarify and to carry the message in a good way. To know the matter well enough to immerse themself when questioned and still stay on message, to not
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Few people like to be in the situations where crisis communication is needed. A few, I say, because some people thrive in knifesharp-situations, when you have to put everything else aside, make fast decisions, and act fast. A few. Not most. Most people recognize that if you are in a situation that requires crisis communication,
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The message is the center point of your PR-piece. It is what you want people to take to their heart when they’ve heard your story. It is the outcome of your facts and figures, it is what your narrative should inevitably lead the recipient to. A story about the new grade system of public schools
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This is probably still my favorite part of the PR-work. And also, very much where I once started, and from where I have built many of the platforms including strategies, target audiences, plans and models. If you have the right story to tell, there is really no limit for the use and the spreading of
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This step was maybe easier in a distant past, when the main hub of broader information flow was a much narrower field. Today, we have so many channels and so many platforms that it can seem overwhelming to even start trying. But it is also in a way easier now. Precisely because of social media,
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So, I’m back on the subject of the advantages of storytelling, as these are the answer to “Why you should work with it. Part 1”, and will cover some more of these in this blog post. Involves emotions: As mentioned in the last blog post, stories have an advantage when it comes to memory. And
● About Me
I’m Ciccie Jisborg, the creator and author behind this blog. I’m a communication specialist and strategist with more than 20 years of experience within the communication field.
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