Communicating with Purpose
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Why should you work with storytelling – what is the purpose of it? Overall, one could say that it’s about getting a message across. Doesn’t all communication do that? Well, in terms of the most basic definition, the fundamental meaning is “to make common.” However, storytelling is about using narrative to connect, and there are
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I’ve covered some of the basics in the introduction to this field in my last posts. This post will be about adjacent areas to storytelling. This is important in order to be able to distinguish the distinctiveness of storytelling, and thus understanding its power on a deeper level. For this post to be brief enough
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To know what trends that are important in your surroundings, it is necessary to be relevant. This ranges from large global trends to more narrow, niched trends, such as trends within a certain industry, a geographic area or over a limited time-horizon (typically seasonal effects). This is also something Harold Burson points out in his
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The first step of creating Great PR is to start from the greater plan of the organization or person you’re supporting. If you work for a company, this means starting from the business plan. I know some think this is overly ambitious, and some think that the exercise stretches the PR-activities too thin; that they
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PR, short for Public Relations, is used to describe communicative actions that handles the confidence for a person or an organization. Sometimes, you may see the add-on “as ethical as possible” being used in the summary to describe it. The mission is to ensure that important parts of the audience have access to information that
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STORYTELLING – WHAT IS IT? The story I told in the previous blog post, the one about the show “Smith, You and I” is a story I carried with me in different contexts where I have worked with xenophobia. When I speak to people who work with those matters, it is outstanding. It is a
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Lighting fires or putting fires out? A strong story makes a difference! This statement was my opening statement in the 1,5 years long professional education that I managed around 2007 and 2008.. This met the students before they were my students, and this was what I told them the first time I met them in
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In my last post, I talked about the communication plan. The natural starting point for most communication professionals, experienced as well as inexperienced. I would like to add, don’t overplan. No matter how great a plan you make – it is what you actually get out there that matters. The plan is just a tool
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You are about to start off an exciting new project and you’re bursting with energy! You want to write the first social media posting right now, you want to call the journalists and you want the world to see how amazing this new business / product / service is going to be. But you have
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A few words before I dive into the Communication plan-posts… It is certainly the fastest and easiest way to give good “how-to”-advice about “how to get the communication up and going”. But I want to share some initial thoughts on the process first. A good communication plan is where it all begins. Of this, I
● About Me
I’m Ciccie Jisborg, the creator and author behind this blog. I’m a communication specialist and strategist with more than 20 years of experience within the communication field.
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