Communicating with Purpose
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A few words before I dive into the Communication plan-posts… It is certainly the fastest and easiest way to give good “how-to”-advice about “how to get the communication up and going”. But I want to share some initial thoughts on the process first. A good communication plan is where it all begins. Of this, I…
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The three basic questions to start with: And even though those three questions are marked in every communication plan ever as the goal, the purpose, and the target group, people tend to get sloppy with them. And when you get sloppy, you don’t do the proper research work behind them. You don’t go to the…
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In my last posting, I touched on the subject of why communication is hard. I’m going to evolve this a little bit in this post. If we can understand the mechanics behind the “But I already told them” – situation, we’ll be better equipped to deal with it. Society today is constructed in multiple, complex…
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I’m going to talk about communication in this blog – I guess that much is obvious. I’m going to address a number of the different fields in this vast discipline; Communications. So I think that a fair starting point would be to start with the basic question “Communication – what is it?” And I guess…
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This blog will be about communication. Maybe you guessed that, given the name. To paint the picture with a bit more narrow brush, I will cover different areas of the communication fields; communication basics, corporate communication, storytelling, PR, crisis communication. For example. I will write about those areas, of fields within the field, from my…
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Communications is personal. It’s a scientific discipline, a great and vast discipline with many sub-areas, or fields. But it is also a process that happens to everyone of us, every day, which makes it personal. And this could also be one of the reasons to why it is so hard. I will talk from personal…
● About Me
I’m Ciccie Jisborg, the creator and author behind this blog. I’m a communication specialist and strategist with more than 20 years of experience within the communication field.
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