Communicating with Purpose
● Latest Articles
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My fundamental thesis when it comes to public speaking is to start from yourself. There are no answer keys or templates for how it should be done. I know there is money in giving ready and swift answers to how it should be done. I don’t believe in that method. I do believe there are…
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Public speaking – is that really “a thing” anymore? Some of you will have had classes in this, in school. Some of you have despised those classes. Some of you will have come across public speaking in your professional career. Most of you will have performed a “public speech” at some point. And it is…
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The message of a story can be described as the moral of the story, the overarching statement of moral or ideological nature. This should be demonstrated by the other parts of the narrative, and typically should not have to be spoken out loud. With some exceptions; fables for one. They contain very clear messages, and…
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Every story is populated by actors. There must be people – or figures – propelling the plot forward. There needs to be some form of active subject; a protagonist; a “hero.” There also needs to be some opposing force to this; in folk tales, this opposing force is personified as evil; the “villain” or the…
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In everyday life, we listen to the word “conflict” and think of something negative for the most part. Well, toss that notion aside. In stories, the conflict is bread and butter. Without the conflict, there would be no story. Conflict is what propels the narrative forward and makes the story engaging. It arises from the…
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So, let’s take a little closer look at those magic ingredients that, put together and mixed with the right hand, shapes into a Story. First, you need a Plot. The plot is what unfolds in the story. Something is supposed to happen; whether it’s new houses to be built or a ring to be thrown…
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To truly understand what storytelling is, and grasp the potential it holds, one must first comprehend what a story is. To analyze what needs to be developed in a story, why a particular story worked—or didn’t work—in a specific context, you must understand how stories are interconnected, how they are structured. To delve deeper into…
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You will probably have a lot of personal references to where a story has made a difference in your life. I certainly have loads of them, and I mean to share some of these. But first, I would like to point out some more public examples of when stories made a clear difference. First of…
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I’m back from a month’s travel in the American continent. I am truly blessed to be able to travel that, with all the meetings, sightings and experiences that come with that. I could write a lot more about travelling and travels (in fact, at one point I did, when I had a travel blog) –…
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It is that time of year again. That time, when the prospect of sun and sea allures the mind. For many of us, summertime is anticipation of vacation, of “time off”. Time that is your own and not having a full schedule – or even better, not having all the expectations weighing over you. Of…
● About Me
I’m Ciccie Jisborg, the creator and author behind this blog. I’m a communication specialist and strategist with more than 20 years of experience within the communication field.
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